Advertising (Social/Online)
We create campaigns that not only look good, read well, but are also optimized to generate frequent micro and macro conversions. As the prefixes suggest, there are small scale victories, micro conversions, that tell digital marketers (like us) if an advertising campaign is going well or not, as well as large victories, macro conversions, that are needed in order to evaluate the campaign as a success.
Here are some examples of micro and macro conversions in online advertising:
| Micro Conversions | Macro Conversions |
|---|---|
| User spends more than 1 minute on they website | User completes a transaction or other key goal |
| User completes some sort of non-transactional action like watching a video or completing a quiz | User shares the ad, publicly or privately. |
| User watches the entirety of the advertising video or otherwise leaves positive feedback in the form of a comment or “like” | User submits a question/enquiry about the offer. |
Advertising for Social Media and Search Engines
Google. Facebook. TikTok. Pinterest. There are so many places to put your advertising dollars today. Each one comes with it’s own learning curve and we at Apples & Oranges Analytics and Marketing have decided to partner with trusted freelance specialists in order to provide you with the best efforts for the platform you choose. In the event that you don’t know which advertising platform to put your budget on, we can help answer this question via our advertising discovery process. Book a time in our calendar to discuss further. No matter which advertising platform you’re looking to work on, there are three areas of strategy that need to be fully realized in order to reach success.
Good Lookin’ Advertising Creative
For advertising platforms like Facebook, Instagram, Pinterest, TikTok, Youtube, and others, we find it incredibly important to allocate advertising budget directly to making visual creative that achieves what your target audience wants.
In many cases, you may already be sitting on A+ advertising creative, such as customer reviews and testimonials, sound clips from a media profile, or content from a blog post. Should you need to create some new content for you advertising goals and objectives, we at Apples & Oranges Analytics and Marketing are happy to project manage this, and even recommend service providers to you such as photographers and videographers.
What Does a Landing Page Need To Be Successful?
We at Apples & Oranges Analytics and Marketing are big fans of the Harry Dry method, as seen on MarketingExamples.com. Ultimately, the best landing page is specific to the needs and wants of the audience you’re bringing to it.
All good landing pages have the following:
Something visual that explains what the product/service is and/or does (whether by photography, videos, etc).
A personal connection between brand and user, such as a note from the Founder.
Social proof including but not limited to testimonials, media mentions, or user-generated content such as reviews.
Attribution & Technical Expertise
All advertising campaigns run on data. It’s up to your organization to decide whether the advertising platform will receive good versus bad data, or even a little or a lot of data.
This means that the first week or weeks of your advertising campaign will be dedicated to generating good data, understanding which creative is best suited to which audience, and building momentum. It is crucial that all advertising plans leverage third-party data tools such as TripleWhale, SegMetrics, or other attribution tools in order to understand how to make an advertising campaign better.
We at Apples & Oranges Analytics and Marketing require all clients who do advertising to allocate some of their budget to using these tools as they directly benefit the outcome.
Ready to talk about an advertising proposal?
We want to work with you!
Advertising on Social Media and Online Search Engines for the Best Results
The role of advertising is to scale up the success seen in other marketing channels like organic social media, SEO-optimized content, and so on.
While not for the faint of heart, advertising has the power to create a clear “return on investment” that many organizations can understand and rely upon. Work with us at Apples & Oranges Analytics and Marketing for your next online advertising project.
Get an Advertising Proposal Today
As you can see from the above, there are a lot of ways to approach email marketing. Some of our deliverables are the following:
Ad creative production & post-production
Landing page design & copywriting
Data analysis and campaign optimization
What’s next?
No matter what stage you’re at, we’d be happy to get to know each other and see if things are a fit! Should we not be compatible, for whatever reason, we’re happy to recommend one of our referral partners to you.
Request a Proposal
View our availability and book a call with us, as soon as you'd like!