Fair Trade Marketing

Michael, Noor, and the entire A&O team are here to support Fairtrade Canada businesses by empowering mission-driven organizations to achieve their financial and social impact goals.

As a full-service digital marketing agency, we specialize in helping Fairtrade-aligned companies thrive through Search Engine Optimization, Social Media Management, Email Marketing, Website Production, and Advertising.

With expertise in sustainability, ethical practices, and culturally informed products, we’re passionate about championing businesses that reflect the values of Fairtrade Canada. Together, we drive positive change for a more just and equitable world.

Are you a fair trade business or nonprofit looking to tell your story and grow your revenue?

Get found on Google

The best place to keep a secret is on the 2nd page of Google. You?
You deserve to be on the first page.

Make wholesale easy

We build speciality Shopify portals so you can sell to retailers and other wholesale accounts without having to complicate your inventory and fulfilment.

Full transparency with data reports

You’re welcome to 24/7 access to our work so you can see with your own eyes how the ads and local SEO is bringing in clients.

How it works

Day 1

Jump on a call so we can get to know each other.

We'll share our marketing strategy with you, so you understand exactly how it works.

We upgrade your website, setup your analytics, and gather everything you need for your marketing campaign.

Day 2 - 30

We write the content, source images, and publish our improvements to your website.

Launch and manage desired marketing campaign.

Day 31 - 90+

Everything we do is custom to you! No cookie-cutter options. Whatever you need for your marketing to succeed, we will provide.

"Apples & Oranges has a great response time, and they understand the needs of their customers. The team is also thorough — they never leave things unresolved. Everything is clear, and they break things down into specific tasks when doing a big project. They provide clear details on what needs to be completed to ensure the project's success. "

—CEO of JusTea

member of the Fair Trade Federation

Why Choose A&O

Fair Trade-Specific Focus

Our services are tailored to the unique needs of fair trade businesses and nonprofits.

Practical and Actionable

We’ll take up as little of your time as possible to get you maximum return on time and investment.

No Hidden Fees

Same price every month, no matter how many sales or customers you get.

Scale your business
how you want

Don’t let marketing hold your business back. Whatever the size of your needs, the team at A&O can help you meet your digital marketing goals.
Just fill out the form to get in contact today.

Are you ready to learn how A&O can help you?

Frequently Asked Questions

  • At Apples & Oranges Analytics and Marketing, we empower Fairtrade businesses by creating seamless wholesale portals for retailers to purchase your goods. These portals are designed to simplify bulk ordering while showcasing your commitment to ethical and sustainable practices. We tailor each portal to fit your brand’s unique needs, ensuring intuitive navigation, secure transactions, and a streamlined user experience for your retail partners. By bridging the gap between your business and conscious retailers, our wholesale portals help drive sales, strengthen partnerships, and expand your reach—all while staying true to your mission of promoting fair trade values.

  • Social media and email marketing are powerful tools for fair trade businesses to connect with conscious consumers. On social media, share visually compelling content that highlights your ethical practices, the stories behind your products, and the communities you support. Platforms like Instagram and TikTok are ideal for showcasing sustainability efforts and engaging directly with your audience. Complement this with email marketing to build deeper relationships. Use newsletters to share updates, exclusive offers, and educational content about the importance of fair trade. Together, these channels create a cohesive strategy to amplify your mission and inspire loyalty among socially conscious customers.

  • Yes, advertising on Facebook and Instagram can be highly effective for fair trade businesses. These platforms allow you to target conscious consumers who align with your values, such as those interested in sustainability, ethical shopping, or community impact. With visually engaging ads, you can showcase your products, tell the story of your fair trade journey, and drive traffic to your online store or wholesale portal. Plus, their advanced targeting options ensure your message reaches the right audience. By combining organic content with strategic advertising, you can boost brand awareness, inspire action, and grow a loyal community of socially conscious supporters.

  • We do! If you don’t have a website yet, we can create that for you for a reduced rate alongside our retainer services. If you just need your website updated and maintained, we’re happy to do this as a complimentary service alongside our retainer program.

  • A&O is a full-service marketing agency. We don’t want technical limitations to hold up the success of our clients so we figure out anything and everything it takes to make your marketing strategy work well. On our team are social media specialists, email marketing pros, and other folks who can take care of all your needs under one roof.

A Note from A&O Leadership

Hey, this is Michael

& Noor from A&O.

She’s the communications specialist. He’s the technologist. Together, they’ve assembled a stellar team that can be counted on for month-over-month growth. Meet Michael and Noor today and hear how they can help you with your business.