Shopify Expert Services
Your ecommerce success, powered by Shopify and built by Apples & Oranges.
Whether you’re launching your first product or scaling a high-growth brand, our Shopify Expert Services are built to meet you where you are—and help you get where you’re going. At Apples & Oranges, we offer full-spectrum Shopify support: from store setup and design to app development, marketing, and expert consulting. We help founders, operators, and marketers turn ideas into beautifully optimized Shopify stores that convert.
We provide Shopify Expert services for businesses at every stage of growth—from startup to scale-up.
Store Setup & Management
Launching or migrating a store? We’ll make sure it’s built on a rock-solid foundation.
New Store Setup
We handle everything needed to get your store live and ready for business: domain setup, admin configurations, and core store settings like legal pages, currencies, and checkout options. You bring the vision—we’ll handle the technicals.
Store Migration
Moving from Etsy, WooCommerce, BigCommerce, or another platform? We migrate product data, customer profiles, and order history seamlessly—without losing SEO equity or business continuity.
Ongoing Website Management
Already on Shopify? We offer monthly retainers and on-demand support to help with everything from bug fixes and performance audits to updating content and seasonal campaigns.
Theme Customization & Feature Building
Your storefront isn’t just a website—it’s your brand’s first impression. We make sure it leaves a mark.
Theme Selection, Setup, and Customization
We help you choose a theme that fits your goals, products, and audience, then set it up with your brand’s fonts, colors, and content. We also modify existing Shopify themes to suit your specific needs—including custom forms, embedded maps, marquees, anything you can think of.
Conversion Rate Optimization & Product Features
From product bundling and subscription setups to store locators, pre-order tools, and custom product options, we implement functionality that improves the shopping experience and drives sales. We’ll configure it seamlessly and ensure it fits your brand and tech stack.
App Development & Integration
Need to sync Shopify with your CRM, ERP, or marketing automation system? We handle secure, scalable API integrations that connect your tech stack seamlessly.
Shopify Marketing & Sales
It’s not enough to launch a great-looking store—you need people to find it, engage with it, and convert. That’s where we come in.
Shopify SEO (Search Engine Optimization)
We optimize your site architecture, product pages, metadata, and content to boost your rankings and drive organic traffic that converts. Our approach balances technical SEO with engaging, keyword-driven content that speaks to both search engines and real customers.
Klaviyo Email Automations (Flows) & Campaigns
We build Klaviyo flows that guide your customers towards a sale—from welcome emails to cart recovery and post-purchase follow-ups. Alongside automations, we craft high-converting email campaigns that keep your audience coming back.
Loyalty Programs and Other Customer Engagement
We help brands build loyalty programs and engagement tools that turn one-time shoppers into lifelong customers. From rewards systems to interactive features like product discovery quizzes, we create experiences that build brand loyalty and drive ongoing engagement.
How it works
Day 1
Jump on a call so we can get to know each other.
We'll share our Shopify expertise with you, right away, so you understand exactly how to accomplish what you’re seeking.
We create a project plan, acquire all needed resources, and work with you to sort out all relevant decisions.
Day 2 - 30
We write the content, source images, and plan out all the required upgrades to your Shopify website along with purchasing the relevant apps to meet your expectations today and always.
We execute the plan, implement every detail, and collaborate closely to bring your Shopify store to life.
Day 31 - 90+
With content, design, development, and integrations in motion, we build, test, and refine your Shopify store and its supporting systems—making sure every element works seamlessly, looks polished, and delivers on your business goals.
Why Choose A&O?
Strategic & Shopify-Smart
We’re not just developers—we’re ecommerce strategists who understand the Shopify ecosystem inside and out. From product structure to marketing funnels, we help you make the smartest moves, not just the flashiest ones.
Full-Service, End-to-End
From day one to post-launch, we handle everything: content, design, development, apps, and strategy. Whether you're starting fresh or scaling fast, we build the systems that support long-term growth.
No Hidden Fees
We believe in honest pricing and full transparency. You’ll always know what you’re paying for, with no surprise charges, padded estimates, or mystery invoices.
Our last review was posted on Feb 19, 2025. Read them all at clutch.co/profile/apples-oranges-analytics-marketing
Frequently Asked Questions
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It depends on the scope of your project, but most new store builds take between 6 to 16 weeks from kickoff to launch. That includes planning, design, content, development, testing, and app integrations. If you’re migrating an existing store or working on a redesign, we’ll create a timeline tailored to your needs—without sacrificing quality.
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Technically, no. We also handle WooCommerce, SquareSpace and other ecommerce projects. But, we find that all our clients eventually steer towards Shopify (and Shopify Plus) at some point or another.
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Absolutely. While we love full builds, we also take on focused projects—like optimizing your product pages, running CRO audits, or customizing your theme. We’ll scope out your specific needs and make sure you’re getting the right solution, not a bloated service package.
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Definitely. We build every Shopify store with your future in mind—meaning easy-to-use layouts, clear documentation, and admin areas that make sense. And if you ever get stuck or want ongoing support, we’re always here to help.
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Our pricing is transparent and clearly scoped before we begin. You’ll receive a detailed breakdown of what’s included, and we’ll flag any app costs, third-party tools, or add-ons up front. No surprises. No hidden fees. Ever.
Do you know what good Shopify SEO looks like?
Good Shopify SEO isn’t just about stuffing keywords onto product pages—it’s about building a store that search engines understand and customers want to explore. We optimize your site architecture, collections, product pages, and metadata with the right technical foundations and strategic content. The result? Higher rankings, more qualified traffic, and a store that keeps working for you long after launch.
Case study spoiler alert!
We grew this LEGO display case Shopify store from zero to 6K keywords while also building great email marketing, social media, and more.
Scale your business
how you want
Don’t let marketing hold your business back. Whatever the size of your needs, the team at A&O can help you meet your digital marketing goals.
Just fill out the form to get in contact today.
Are you ready to learn how A&O can help you?
A Note from A&O Leadership
Hey, this is Michael
& Noor from A&O.
She’s the communications specialist. He’s the technologist. Together, they’ve assembled a stellar team that can be counted on for month-over-month growth. Meet Michael and Noor today and hear how they can help you with your business.