We helped BrickShell Cases grow from zero visibility to over 6,000 keywords indexed on Google in just two years—by getting SEO fundamentals right. From image alt tags and meta optimization to indexing fixes and keyword-driven URLs, this case study breaks down the step-by-step strategy we used to drive long-term organic traffic for a niche Shopify store.

How do you scale a carbon-capturing shampoo bar in a crowded market? For CleanO2, it started with product SEO, quiz-based product discovery, and smart, story-driven email flows. We helped build the digital ecosystem behind their haircare launch—from top-ranking blog content and Instagram Reels to Shopify quizzes and Klaviyo segmentation.

Local SEO might feel overwhelming at first, but with the right steps, it can become one of the most powerful tools in your marketing toolbox. Start small—read our 6-step guide on how to set up your Google Business Profile, update your website, and more.

Shopify merchants, brace yourselves—new tariff threats are looming for Canadian sellers starting March 4 (wait, now it’s April 2?). If you’re selling internationally, now’s the time to ensure your Shopify store is prepared to navigate potential cost increases and avoid unnecessary headaches for you and your customers.

The good news? Shopify has made international selling slightly smoother by integrating duties and tax calculations at checkout for all plan levels.

At A&O, we don’t believe in keeping marketing strategy behind closed doors. We believe in transparency, in sharing what we know, and in making marketing accessible to business owners. When you hire a marketing agency like ours, you should understand exactly what you’re getting—no smoke and mirrors, just clear strategies that drive results. That’s why we’ve put together this comprehensive digital marketing playbook for veterinary clinics and animal hospitals

If you’re switching hosting providers, you’ll need access to your domain’s DNS settings to update key records and ensure a smooth transition. This guide will walk you through the process and help you gather the necessary information.

Spoiler alert for this case study: we grew this animal hospital by 119% increase in website clicks and 99% more call interactions ensuring more pet owners could access BBVSH’s 24/7 emergency vet services.

Spoiler alert for this case study: in 3 short months, A&O was able to bring more users onto Dalina’s app than existed during the pandemic, and increase net sales by 275%. 3 months after that, we were able to repeat this increase again, going to 7x revenue based on YOY data.