100% YOY Growth for VECCS 1 Level Animal Hospital in Surrey, BC
Boundary Bay Veterinary Specialty Hospital (BBVSH) is a leading VECCS Level 1 Animal Hospital, offering 24/7 emergency and specialty care. With increasing competition in the veterinary space, BBVSH sought to enhance its digital presence, improve local search visibility, and drive more engagement through social media and advertising.
Our agency implemented a strategic digital marketing campaign focusing on local SEO, targeted Google and Meta advertising, and robust social media engagement. Over the course of one year, these efforts yielded substantial improvements in key performance metrics.
Local Animal Hospital’s Need for Digital Marketing
Limited Online Visibility
BBVSH needed to increase its reach on Google Search and Maps.
Low Engagement on Digital Platforms
Website visits, calls, and direction requests were not converting optimally.
Need for Enhanced Local SEO Strategy
To rank higher in local search results and attract more nearby pet owners, especially instances of an emergency as BBVSH offers 24/7 emergency services.
Strategy & Implementation of Digital Marketing for Animal Hospital
Google My Business (GMB) Optimization
Regular updates, keyword-rich descriptions, and improved review management.
Hyper-Targeted Advertising Campaigns
Data-driven Google Ads and Meta Ads targeting pet owners searching for emergency and specialty veterinary services.
Content-Driven Social Media Approach
Engaging posts highlighting success stories, hospital updates, and pet care tips to increase user engagement and brand trust.
Local SEO Enhancements
Improved directory listings, high-quality backlink generation, and keyword optimization for local searches.
Key Takeaways
Massive Visibility Boost
A 4,217% increase in GMB impressions positioned BBVSH as a top veterinary service in the region.
Higher Customer Engagement
A 119% increase in website clicks and 99% more call interactions ensured more pet owners could access BBVSH’s services.
Improved Local Conversions
A 144% growth in direction requests directly translated to higher foot traffic.
Year over Year Results
Google My Business Impressions: +4,217%
Website Clicks: +119%
Call Clicks: +99%
Get Directions Requests: +144%
Conclusion
By leveraging a holistic digital marketing approach, our agency successfully amplified BBVSH’s online presence, engagement, and customer conversions. This case study exemplifies how strategic SEO, targeted advertising, and effective social media management can drive extraordinary results in the veterinary industry.
Are you ready for digital marketing for your veterinary clinic or animal hospital? Contact us today!
Who is A&O?
A&O (Apples & Oranges) is a leading agency specializing in innovative digital solutions tailored for animal hospitals and veterinary clinics. Our mission is to help veterinary professionals expand their reach, streamline operations, and enhance client engagement through cutting-edge technology and marketing strategies.
From optimizing local SEO to implementing targeted advertising and social media management, A&O provides customized solutions that meet the unique needs of veterinary practices. Our expertise spans website development, digital marketing, and data-driven strategies that ensure veterinary clinics stay competitive in an evolving digital landscape.
At A&O, we focus on building strong connections between veterinary brands and their clients. By leveraging tools like online appointment scheduling, reputation management, and targeted outreach campaigns, we help clinics increase patient visits, improve customer retention, and deliver exceptional pet care experiences.
Whether you're looking to enhance your online presence, drive more pet guardians to your clinic, or improve operational efficiency, A&O offers comprehensive solutions designed to elevate your veterinary business.
Are you ready to take your animal hospital or veterinary clinic to the next level? Contact us today!