Marketing for Local Business
As a Canadian-based agency with offices in Vancouver and Toronto, we at Apples & Oranges Analytics and Marketing value the impact that local businesses and organizations provide to our greater economy.
Working a local business or organization? Work With Us!
Whether you’re interested in driving foot traffic, generating new leads, or increasing brand recognition, digital channels like local SEO, social media management, email marketing, and advertising offer budget-friendly ways to accomplish your marketing goals, when in the right hands. For owner-operated businesses, managing so many different apps and tools can exhausting and demotivating, which is why we at Apples & Oranges Analytics and Marketing handle everything from creative production and copywriting to online platform management and website maintenance.
Below we will share some of the ways we’ve seen local businesses achieve their digital marketing goals.
Marketing for “Brick & Mortar” Recreation, Retail & Restaurants
At Apples & Oranges Analytics and Marketing we know that the lifeblood of the local economy comes down to small and medium sized businesses—especially those that exist in physical spaces as they give us a place to go and enjoy ourselves.
Without a doubt, pandemic lockdowns and recent events have made it challenging for local businesses like restaurants, retail stores, and recreational activities to prosper and grow. Nevertheless, the days of sticking a sandwich board outside one’s front door are long gone and digital media and marketing are the norm.
Most local businesses think they need to do everything when it comes to digital marketing—when in reality, there are only a few things you need for success:
A website that offers exactly the pieces of information your customer is searching for in a quick and clear manner.
A Google My Business profile, with regular upkeep and review solicitation, to ensure Google searches can find you quickly.
One marketing channel that is consistently and actively worked on, as opposed to multiple marketing channels that only get a little bit of their attention.
While there are plenty of strategies and tactics that local businesses can invest in to help gain new or returning customers, we at A & O understand that business owners (and staff) are busy! This is why we suggest keeping the marketing activities simple, so that all available time and effort can be put towards doing the best, instead of all the rest.
Marketing for “We Come to You” Mobile Services
These days, the ability to provide an on-demand service in a way that fits in the schedule of the customer is a powerful way to stay competitive in the local market. Whether you’re delivering flowers, catering an event, or fulfilling a physiotherapy appointment, the fundamentals of digital marketing for a “we come to you” mobile service is the same:
Clearly and accurately provide the specific areas that you service on your website, online marketing channels, and anywhere else your business information is available.
Make it easy for customers to self-book your service via an online booking engine.
Prominently display your phone number and other sources of contact information and track both your received and missed calls appropriately.
Many mobile service providers like cleaners, plumbers, and contractors can take advantage of specific advertising programs like Google Guarantee to ensure a steady stream of attention and interest in their services. In all cases, we At Apples & Oranges Analytics and Marketing suggest investing in a strategy plan before any and all endeavours into online advertising.
Marketing for Places of Art, Culture, and History
Museums. Libraries. Art galleries. Cultural centres. These places of curiosity and community do so much for the fabric of our society. Even so, getting the word out about special exhibitions, events, and other “need to knows” can involve a lot of coordination and planning. We at Apples & Oranges Analytics and Marketing work well to adhere to a brand’s tone of voice, style guide, and other processes while also ensuring everything moves forward on deliverables, milestones, and expected outcomes. Ultimately, our mission is your mission: to further the mandate of your organization!
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What’s next?
No matter what stage you’re at, we’d be happy to get to know each other and see if things are a fit! Should we not be compatible, for whatever reason, we’re happy to recommend one of our referral partners to you.
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